Air New Zealand is set to unveil new livery next year; with the tails of all new aircraft entering the fleet will be painted black and the lettering of the name modernised.
New Livery |
Old Livery |
The airline worked with typeface designer Kris Sowersby and Designworks on the project, with Sowersby saying; “The Air New Zealand lettering has remained relatively unchanged for the past 20 years, but the airline has undergone significant cultural and reputational change. The challenge was to develop a new style which retained the history and credibility while injecting a new sense of momentum and modernity.”
Announcing the change today, Rob Fyfe, CEO of Air New Zealand, said: “Our iconic symbol, the Koru, will remain but it will be set within our national colour rather than the blue and green tones on our tails today. Alongside this change we are introducing a new lettering style for the Air New Zealand name, which will adorn all our new aircraft. This will also be rolled out across all our signage and communications channels by the end of the year.
“Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline. It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage.”
No comments:
Post a Comment